About Digital Passport
Welcome to the fast-paced world of digital marketing! It has been a wild ride.
The internet touches every aspect of our work and leisure lives.
Just ten years ago, few anticipated it would be such a disruptor. Previous generations thought the internet and the web were passing fads. They didn’t anticipate that consumers would get their news from the web, socialize through online networks, and watch video entertainment through internet-based streaming media.
Consumers are spending twice as much time online as they did a decade ago. This trend shows no signs of slowing down. People increasingly rely on their smartphones and connected devices to keep them in touch with the world. Savvy business people promote their products and services online — after all, that is where the customers are!
Today’s brands invest more of their resources into online marketing channels like websites, social media, and streaming video than they invest in traditional media. In fact, many traditional media outlets are closing or joining the online world.
Whether you are a student or an established marketing pro, now is the time to build your career in digital marketing. Don’t miss your opportunity to get in on the ground floor. As old-school marketing grows less stale, brands seek marketers who understand the digital world.